SATTE (South Asia’s Travel and Tourism Exchange) is set to enter a new phase in 2025, moving to a new venue—Yashobhoomi, an international convention and expo centre. Having been traditionally held at the India Expo Centre in Noida, SATTE 2024 saw overwhelming success with nearly 1,500 exhibitors and over 35,000 trade attendees over three days. Moreover, 800 international and Indian buyers attended the event, reaffirming SATTE’s position as South Asia’s premier travel and tourism expo.
In 2025, the event will shift to a new location, taking place from February 19 to 21 at the Yashobhoomi International Convention Centre, a venue that will soon become India’s largest exhibition centre once all phases are completed. This change marks a significant milestone, reflecting the event’s growing importance and expanding reach within the travel and tourism industry.
A Glance at SATTE’s New Venue: Yashobhoomi International Convention Centre
The newly-inaugurated Yashobhoomi International Convention Centre in Dwarka, New Delhi, is poised to become India’s leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. Spanning across 220 acres, the state-of-the-art venue was inaugurated by Prime Minister Narendra Modi in September 2023 and is managed by the Ministry of Commerce, Government of India.
Upon completion, Yashobhoomi will offer more than 300,000 square meters of exhibition space, 60,000 square meters of convention area, and a 50,000 square meter multi-purpose arena. Its sheer scale and advanced facilities will cater to large-scale events like SATTE, positioning the venue as a key player in the global MICE market.
Yashobhoomi’s unique features include:
- Large column-free exhibition halls that can accommodate massive exhibits.
- India’s largest auditorium, capable of seating 6,000 delegates, perfect for conferences, presentations, and cultural events.
- The country’s largest foyer area, spanning 3,000 square meters and 2,000 square meters, providing ample space for registration, networking, media lounges, VIP entries, and more.
- Sustainable design, equipped with district cooling HVAC systems, natural light harvesting, and solid and water waste management systems. It also generates 5% of its electricity from solar power.
Located just 11 km from Indira Gandhi International Airport, the venue is highly accessible. A recent extension of the Delhi Metro Airport Express Line now drops visitors directly inside the complex, making Yashobhoomi even more convenient for both domestic and international participants.
Why SATTE 2025’s Move to Yashobhoomi is Important
The shift to Yashobhoomi is expected to enhance the overall experience for SATTE participants. As the largest travel and tourism exhibition in South Asia, SATTE has consistently drawn key players from across the globe. The new venue promises even greater opportunities, thanks to its cutting-edge facilities, convenient location, and capacity for large-scale events.
SATTE 2024 Recap:
- Nearly 1,500 exhibitors participated.
- Over 35,000 attendees from the global travel trade industry.
- More than 800 buyers from India and overseas, showcasing the growing significance of the event.
- Successful partnerships and business opportunities across various sectors, from hospitality and travel technology to destination promotion and tourism boards.
By moving to Yashobhoomi, SATTE 2025 will not only accommodate a larger audience but also introduce new experiences for exhibitors, attendees, and buyers, enhancing networking opportunities and driving meaningful business dialogues.
Industry Excitement for SATTE 2025 at Yashobhoomi
During a venue tour hosted by Informa Markets, SATTE’s organizing team, industry leaders expressed their enthusiasm for the new venue. The potential of Yashobhoomi as a world-class event space was showcased during the India Health Expo, and many are optimistic about the future of SATTE at this new location.
Siriges-a-nong Trirattanasongpol, Director at the Tourism Authority of Thailand (TAT), New Delhi, noted, “Thanks to Informa for inviting us to inspect this impressive venue. I am sure this modern, accessible venue will facilitate productive business dialogues between buyers and sellers at SATTE 2025.”
Similarly, Kean Bon Lim, Area Director of India, South Asia, and Africa at the Singapore Tourism Board, shared his excitement: “Having experienced two SATTE events at the previous venue, I find the new venue quite different, definitely interesting. The change in space, setting, and proximity to the airport can be advantageous for international exhibitors. This new venue brings fresh possibilities and for the next edition, I’m optimistic that it will be a successful show.”
Marketing Strategy for SATTE: Introducing SATTE Connect
As part of SATTE’s marketing strategy, SATTE Connect has been a major initiative. Initially launched in one city two years ago, SATTE Connect expanded to three cities this year, namely Chennai, Kolkata, and Ahmedabad. This format allows exhibitors to engage with local trade partners in an intimate setting, enhancing their networking opportunities.
Additionally, SATTE’s extensive roadshow, which covers cities like Chandigarh, Jaipur, Surat, Vadodara, Pune, Hyderabad, Bangalore, and Kochi, continues to build momentum. These roadshows further promote SATTE, ensuring maximum participation from the local trade communities and providing substantial benefits to exhibitors.
Yogesh Mudras, Managing Director of Informa Markets, emphasized that despite concerns about the event being crowded, SATTE continues to implement numerous initiatives to engage the trade community across the country.
Expanding Horizons: SATTE Connect Bangladesh
SATTE is not just about India; it’s expanding its reach across the South Asia region. An exciting new development is SATTE Connect Bangladesh, scheduled to take place on August 9 and 10, 2025 at the International Convention City, Bashundhara, Dhaka. The event will focus on driving growth in Bangladesh’s travel and tourism industry and will highlight the country’s diverse potential as a travel destination.
With Bangladesh’s tourism sector making a strong recovery post-pandemic, attracting 650,000 tourists in 2023 (300,000 from India alone), the event is well-timed to capitalize on this resurgence. SATTE Connect Bangladesh will bring together more than 150 exhibitors, 3,000 trade visitors, and 200 trade buyers, offering a comprehensive marketplace for discussing opportunities in inbound, outbound, and domestic travel.
The event will also feature conferences and knowledge-sharing sessions, helping stakeholders gain deeper insights into the opportunities and challenges within Bangladesh’s travel sector.
What to Expect from SATTE 2025
The move to Yashobhoomi is more than just a venue change—it’s a leap toward new opportunities for the entire travel and tourism ecosystem in South Asia. The world-class facilities, sustainability features, and large-scale capacities of Yashobhoomi promise to elevate SATTE to new heights.
Here are key takeaways for SATTE 2025:
- Larger Space and Advanced Facilities: Yashobhoomi’s expansive exhibition space and state-of-the-art amenities will ensure smooth event operations and enhanced networking opportunities.
- Improved Accessibility: Convenient proximity to the airport and direct Metro connectivity will make attending the event easier for international and domestic participants.
- Sustainability: Yashobhoomi’s focus on green energy and sustainable practices aligns with the global movement towards more environmentally responsible events.
In conclusion, SATTE 2025 at Yashobhoomi promises to be a landmark event in the global travel and tourism industry. As it continues to expand its influence across the South Asia region with initiatives like SATTE Connect, SATTE remains a critical platform for facilitating business opportunities, forging connections, and promoting the vibrant travel and tourism markets of the region. Be sure to mark your calendars for February 19-21, 2025, and prepare for an event that is bound to exceed expectations.
